Various Zekka brand items in Phase 71.
Zekka was severely injured in the Second Zenith of Things Tournament in ES 501, after which he was outfitted with the prototype Fizziroy Body. In the process of obtaining a synthetic brain and a new body, he unknowingly renounced the rights to his genetic information, which enabled Biovouivre to both patent and trademark it. The company used Zekka's DNA as the basis for a variety of consumer goods, including food, furniture, and clothing.
Despite this development, Zekka himself was unaware that his DNA was being exploited for commercial means until he was informed by Biovouivre Chief Gesigner Pissarro Créer de Vivre following the Block-A Semifinals of the Tenth Zenith of Things Tournament in ES 591. He was furious, but was restrained from taking action by Toji, who convinced him to settle things in the Semifinals.